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Together, We Create Impact

Global Brand Initiative (GBI)

Where Chinese brands meet North American growth. Strategy, retail expansion, and deep localization — powered by the leaders shaping cross-border commerce.

Where Chinese brands meet North American growth. Strategy, retail expansion, and deep localization — powered by the leaders shaping cross-border commerce.

Explore the Forum

Explore the Forum

Learn About Us

Learn About Us

About Us

Where Global Ambition Meets Local Authority

GBI Forum brings together founders, operators, and industry leaders in key cities across the U.S. and China to turn brand globalization into real growth.

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Our Trusted Supporters

GBI in numbers

The forum at a glance

Real conversations, real connections, real momentum.

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Industry speakers

From NVIDIA, Google, McKinsey, Stanford & more

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Industry speakers

From NVIDIA, Google, McKinsey, Stanford & more

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Panels & keynotes

Covering retail expansion, AI, branding & IP

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Industries represented

Tech, F&B, fashion, real estate, finance & beyond

Forum sessions

Join Us in Person

From education to relief efforts, every cause reflects our shared mission to empower.

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Silicon Valley

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Silicon Valley

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New York

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Three children walk along a dirt path.
New York

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Shanghai

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Shanghai

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More cities coming soon.

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View All Sessions

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What we cover

The Playbook for Going Global

Six strategic tracks across every session.

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Market Adaptation Strategy

Consumer insight, brand repositioning & product-market fit for North America

Raised Amount

Goal Amount

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Market Adaptation Strategy

Consumer insight, brand repositioning & product-market fit for North America

Raised Amount

Goal Amount

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Retail & Channel Expansion

Site selection, major retail partnerships & regional distribution networks

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Goal Amount

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Retail & Channel Expansion

Site selection, major retail partnerships & regional distribution networks

Raised Amount

Goal Amount

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Brand Storytelling & IP Synergies

Cultural narrative, creator economy & global IP licensing

Raised Amount

Goal Amount

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selective focus photography of girl drinking water

Brand Storytelling & IP Synergies

Cultural narrative, creator economy & global IP licensing

Raised Amount

Goal Amount

Learn More

GBI ecosystem

How We Help Brands Land

Our alliance partners provide end-to-end support for every stage of market entry.

Your support can transformed lives and inspire better futures.

Join Our Missions

Join Our Missions

Insights

From the Forum Floor

Recaps, takeaways, and perspectives from our speakers and community.

Silicon Valley Session: 5 Key Takeaways on AI-Driven Brand Growth

Mar 19, 2026

Silicon Valley Session: 5 Key Takeaways on AI-Driven Brand Growth

Mar 19, 2026

NYC Session: What It Really Takes to Open Your First U.S. Store

Mar 22, 2026

NYC Session: What It Really Takes to Open Your First U.S. Store

Mar 22, 2026

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Why Chinese Brands Are Rethinking North America in 2026

Mar 10, 2026

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Why Chinese Brands Are Rethinking North America in 2026

Mar 10, 2026

New insights after every session.

View All Insights

View All Insights

Updated — 3 slides for carousel

What Our Speakers Say

Perspectives from the people shaping cross-border brand strategy.

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"Your first U.S. store isn't a sales channel — it's a trust-building exercise. Get the location wrong and no amount of marketing will save you."

-- Sophia Martinez, Head of Design

"The brands that win in the U.S. aren't the ones with the best AI tools — they're the ones that know which problems to point AI at first."

-- Kathy Wang CEO, Broadar

FAQ

What You’re Thinking,
We’ve Answered.

Find helpful answers to common questions about donating, volunteering & fundraising.

What is your NGO’s mission?
How are donations used?
Can I volunteer?
Besides donating, how else can I help?
Can I sponsor a child or family?
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Be the Reason
Someone Smiles.

Join us in the journey to empower communities and change lives.
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three children at the beach during golden hour

Be the Reason
Someone Smiles.

Join us in the journey to empower communities and change lives.
0+

Peoples joined already

Donate Now

three children at the beach during golden hour

Be the Reason
Someone Smiles.

Join us in the journey to empower communities and change lives.
0+

Peoples joined already

Donate Now